Comments on: Bad Job, Motrin

By: Adventures In Babywearing

Adventures In Babywearing — Tue, 18 Nov 2008 16:00:06 +0000

I love the photo! Yeah- what a great week for babywearing! : )

Steph

By: Patrice London

Patrice London — Tue, 18 Nov 2008 15:38:48 +0000

Wow! People just don’t get it! We’re so smart, we’re stupid sometimes.

By: K

Mon, 17 Nov 2008 18:49:45 +0000

Looks like they’ve taken the video down and replaced it with an apology on their site. Poor judgement on their part to run it at all, but at least they have apologized. More for the sake of sales than anything else I imagine.

By: Kai

Kai — Mon, 17 Nov 2008 18:05:03 +0000

wow…. I am glad they are getting a lot of feedback.
what a terrible ad.

BTW Carrie, I can’t get a lot of the links of your posts to work (the one for the video above and the Indie Biz Chicks link as well)

By: carrie

carrie — Mon, 17 Nov 2008 14:58:59 +0000

John I have no clue! As I said in my post I think their words were offensive to both babywearing and non-babywearing moms, so who exactly were they targeting? Not sure what they were thinking.

Peter Shankman put it well when he said “Don’t piss off the blogging moms!” (paraphrasing)

By: John Taylor

John Taylor — Mon, 17 Nov 2008 14:54:50 +0000

I’m pretty sure they knew it was “International Babywearing Week” — that was certainly the reason behind the timing of the launch.

For a big company, they moved pretty quickly to begin their apology tour, but there is a lot left to do.

What do you think will be their next move?

By: Aurelia Williams

Aurelia Williams — Mon, 17 Nov 2008 02:59:30 +0000

Awesome post and that picture is BEAUTIFUL!! BTW – I heard on Twitter that they offered out an apology. The comment “Makes you look like a real mom” was just plain STUPID!!

By: casual friday everyday

casual friday everyday — Mon, 17 Nov 2008 02:09:44 +0000

Offensive all around… To babywearers and should be to non wearers because of their remark about it making you look like a real Mom. Shaking my head at Motrin.

By: Marie

Marie — Sun, 16 Nov 2008 18:25:37 +0000

I sent them an email of complaint.