How to Create And Market Your Information Product

Information is the name of the game on the Internet. People search the web every day looking for answers to their questions and problems. And they are often willing to pay for this information! This presents an opportunity for Moms who want to earn money at home.

How to Create An Info Product

You likely have enough knowledge in your head to write a book or create an instruction video about something. Although creating an information product can seem like an overwhelming process, especially if you’ve never done it before, it’s really a simple matter.  

Step One.  Answer the following question – What problems does your customer or prospect have? 

Step Two.  The next question to ask yourself is – What information can you offer to help them solve their problem?

If you haven’t written any articles or other information already on the subject, ask yourself who you know who could speak intelligently on the topic. You can interview an expert and use that content to create a fantastic information product.  Record the interview, have it transcribed and hire a writer to edit and smooth out the rough patches and you have an information product ready to go. If your budget is small you can even do the last few steps yourself.

Take the Jack Canfield & Mark Victor Hansen approach and have others write the product for you.  The ever popular Chicken Soup for the Soul series of books are created by multiple authors and compiled into a comprehensive book with a common theme.  Joe Vitale has published several books like this quite successfully.  Ask several key figures in your topic of interest to write an article or small report on a subject and put the contributions together into an e-book.

Step Three.  Once your information product has been created the next step may be to hire a graphic designer to spiff it up and give it a professional look and feel. 

Step Four.  Marketing and making money.  This is the next phase in information product development and creation.  There are many decisions to be made here including how to distribute the product, how to promote it, and what to price it at. 

Creating an information product is a great way to both drive traffic to your site as a part of a marketing funnel or to give away for free as a marketing and list building strategy.   The good news is it doesn’t have to take you months of hard work writing in your spare time to create a quality information product.  There are creative and innovative ways to offer a valuable information product quickly and still offer tremendous value and benefit to your customers and prospects. 

How and Where to Sell Your Information Product

Creating an information product is only half of the process. In order to make that information product work for you, it is important to find the best distribution options. 

The tool I use to sell my information products is WahmCart. They are a shopping cart, autoresponder/mailing list manager and affiliate program management system in one – and priced for the work at home Mom.

(Affiliate management is also a valuable feature if you’re considering employing a team of commission based sales people – which you likely will once you launch your information product!)

Information marketing is a very good business model for anyone who loves to write. Of course once you create your product, you have to learn how to market it online. That is where the Natural Mom Business Guide comes in. It gives you dozens of ways to market your information product – many of them at no cost! Check it out.  

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