Why Mom Bloggers Need a Newsletter

May 16, 2011

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Are you a mom blogger?

Are you building a subscriber list?

Mom with Laptop
Creative Commons License photo credit: paulhami

I notice that a lot of blogging moms don’t do this.

And that’s fine if your blog is simply a hobby.

But if you’re interested in making money with your writing, I want to convince you to start collecting email addresses.

When I first began writing for the internet, I launched a tiny 3 page website. I really didn’t know what the heck I was doing. And so I did what I usually do when I feel ignorant.

I began reading and studying, learning from people who were already doing what I wanted to do.

I happened upon a message forum with some very smart women who also happened to own websites that made money. (This was before anyone was blogging!) One of the things I learned from them was: the importance of the list.

My simple point and click 3 page website soon featured a sign up box. And to my surprise, people began signing up for it! They wanted me! To email them! Again! I had permission to contact them! (This is what bidness guru Seth Godin calls “permission marketing“.)

My focus turned away from that little website and I sold it years ago, but I’ve ALWAYS had a newsletter sign up box on every single website or blog I’ve ever owned.

Here are a few reasons why mom bloggers need a newsletter:

1 – Having a newsletter means another way to contact your readers

Most people who write a blog understand what RSS and RSS readers are. But many people who read your blog don’t understand RSS or how to use it to subscribe to your content.  But almost every internet user, even Grandma pictured above, understands how to opt in to a newsletter. This translates to more traffic and visitors for you! If you’ve ever looked at your website statistics, you’ll notice that a good percentage of your visitors aren’t “repeat offenders”. ;) Everyone is busy, and we rarely go back to check out websites that we save as a favorite. If you want people coming back again and again, try reminding them via email.

2 -  Reward your loyal readers

Have you ever wished there was a way for you to reward your true, loyal readers (not your fly by one time visitors)? Have you ever hosted a giveaway and wanted to discourage people who were only seeking a freebie? How about offering the giveaway only to your newsletter subscribers? You can also create freebies, such as recipes, downloadable reports, and other cool stuff like printables and graphics, to your opt in subscribers as a way of saying thanks. These goodies have a way of getting spread around to other people, further increasing your reach.

3 -  Sell more products (your own or as an affiliate) = make more money

I’ll bet that in this month alone, you’ve heard of another mom blogger who turned her blog into a springboard for a print book. Or an ebook or other product that she’s offering for sale, in addition to the content on her blog. If launching your own product is part of your plan, and you have a list of subscribers, you will have  a built in audience to sell your product to.

Even if you don’t think launching a product is something you will ever do,you can still earn more money as an affiliate (promoting other people’s stuff for a commission) when you have newsletter subscribers to email.

Now.

I’ve convinced you to LAUNCH your newsletter. How do you go about doing it?

I use Aweber. Aweber is considered by many to be the best newsletter management system in the industry. It is easy to use and understand, and you can create multiple newsletters if you want to.

I also use WahmCart, which is an autoresponder and newsletter system but *also* an ecommerce solution for those of use who sell our own products online. You can even use it to host your affiliate program (because when you launch your own product you want other people to sell it for you, right?).

I recommend you check out both to see which is the better fit for your needs. If you have any questions, you can ask them below. (If you’re uncomfortable with that, you can also email the support staff at both Aweber and WahmCart.) And both have a free trial so you can take a “test run” (actually WahmCart‘s trial costs $1. Close enough!).

Questions?

Speak them below!

 

 

 

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